Shopify × Google Merchant Center
Your products look fine in Shopify. Google disagrees.
ShelfCheck audits every SKU against Merchant Center catalog rules — missing GTIN, bad barcodes, apparel gaps, channel publish misses — and gives you a fix queue before Shopping ads quietly die.
- ✓See “limited performance” issues Shopify admin never shows
- ✓One-click autofix for brand, MPN, identifier_exists
- ✓Export a supplemental feed CSV for GMC in seconds
Demo Fashion Co · live scan
Health
74/100
Critical
8blockers
Ready
2SKUs
Merino Base Layer
CL-MBL-M
Ceramic Pour-Over
ACME-02
Walnut Serving Board
NG-BOARD
Join the waitlist
Get a catalog health invite before App Store launch.
Built for merchants already spending on Shopping / PMax who cannot see why SKUs vanish.
One workflow
Scan. Rank. Fix.
01
Scan
Rule engine checks brand, GTIN check-digits, MPN, apparel attributes, titles, images, and channel publish.
02
Prioritize
Critical vs warning queue sorted by Shopping impact — fix what blocks revenue first.
03
Heal
Apply suggested metafields and vendor fixes, then download a GMC supplemental feed.
Built for the complaint we kept reading
“Have roughly 5,000 products on Shopify but after installing the Google & Youtube App, only 2,400 items will sync… I cannot see ANY differences.
“Missing GTIN doesn’t always disapprove — it throttles. The flag lives exclusively in Merchant Center Diagnostics, invisible from Shopify admin.
Simple pricing
Self-serve. Cancel anytime. No sales call.
Free scan
$0
Demo catalog or first 25 SKUs.
- Health score + issue queue
- CSV export of findings
Most stores
Pro
$29/mo
Unlimited scans, autofix, weekly digest, CSV export.
- Autofix brand / MPN / identifier_exists
- Supplemental feed download
- Weekly catalog digest
Growth
$49/mo
3 stores, Slack alerts, priority support.
- Everything in Pro
- Multi-store
- Priority email support
Founding customers
Lock $19/mo for 12 months
Normally $29. We onboard you manually, your catalog shapes the roadmap, and you get a direct line to Skuform support — company brand, not a personal influencer account.
Go/no-go gate: 15 waitlist signups or 3 founding pre-orders from ~200 targeted visitors.